TheFutur – Chris Do – Brand Messaging Kit

Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into deeper motivations and values of the customer.

Defining your brand’s messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.

Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.

For many years, I believed that we would forever be relegated to just designing the visuals for a campaign.
As a designer, I thought that only writers could craft clever words that would breathe life into the images we made. All of that changed when I learned how to ask the right questions to draw out real insights.
This kit is the by-product of countless brand strategy meetings, research, and experimentation. It’s meant to help you go beyond the visual identity of your brand and establish its one-of-a-kind voice.
Using the four key prompts in this kit—What, How, Who and Why—you’ll learn how to determine the look/feel, tone/voice, the customer or tribe you serve, and the value proposition for the brand.
Once you tap into your ‘why,’ you’ll create a brand that’s inviting, charismatic, and relatable. After all, people don’t buy what you do, they buy why you do it.